{"id":1404,"date":"2020-04-16T21:24:33","date_gmt":"2020-04-17T01:24:33","guid":{"rendered":"https:\/\/pappost.com\/?p=1404"},"modified":"2020-04-16T21:24:38","modified_gmt":"2020-04-17T01:24:38","slug":"covid-19-restituer-le-focus-attentionnel-un-pari-communicationnel-necessaire-pour-lexecutif","status":"publish","type":"post","link":"https:\/\/pappost.com\/index.php\/2020\/04\/16\/covid-19-restituer-le-focus-attentionnel-un-pari-communicationnel-necessaire-pour-lexecutif\/","title":{"rendered":"Covid-19: restituer “le focus attentionnel”, un pari communicationnel n\u00e9cessaire pour l’Ex\u00e9cutif"},"content":{"rendered":"\n

Ralph Emmanuel Fran\u00e7ois<\/em><\/strong><\/p>\n\n\n\n

Aucune courbe de pr\u00e9diction et de projection scientifique des d\u00e9g\u00e2ts que Covid-19 pourrait occasionner en Haiti ne nous a \u00e9t\u00e9 expos\u00e9e jusqu’ \u00e0 date. Je n’ ose m\u00eame pas sp\u00e9culer. Ma foi s’enracine dans une bulle \u00e9motionnelle, vague et bizarrement optimiste. Pourtant, au fond, j’ai peur. Et je sais que c’est l\u00e9gitime car je ne suis pas stupide. Aussi, pour conjurer les mauvais augures, je mise sur la communication, notre solidarit\u00e9 et notre discernement qui, combin\u00e9s de mani\u00e8re optimale, sauront nous secouer \u00e0 nous prot\u00e9ger et \u00e0 nous supporter.<\/p>\n\n\n\n

En toute humilit\u00e9, je veux \u00eatre pragmatique et, toujours dans la perspective de contribuer \u00e0 une meilleure gestion de la crise du Covid-19, j\u2019\u00e9prouve le besoin imp\u00e9rieux de sugg\u00e9rer deux actions majeures \u00e0 la strat\u00e9gie ex\u00e9cutive de communication. Je formule le voeu que ma contribution sera entendue, discut\u00e9e, fondue, agr\u00e9ment\u00e9e et conclusive.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Je veux initier mon propos avec une remarque que je trouve pertinente : en communication de crise d\u2019envergure hautement ex\u00e9cutive, le caract\u00e8re routinier des visages est essentiel en vue de cr\u00e9er l\u2019 effet d\u2019anticipation de l\u2019audience. Ce que Erving Goffman d\u00e9signe sous l\u2019 appellation de \u201ccoh\u00e9rence de l\u2019expression\u201d dans la mise en sc\u00e8ne de la vie quotidienne, la pr\u00e9sentation de soi<\/em>.\u00a0 De ce fait, j\u2019 aimerais sugg\u00e9rer \u00e0 la strat\u00e9gie ex\u00e9cutive de d\u00e9terminer un masque routinier\u00a0 d\u2019exercice de communication solennelle. Je crois opportun que les prises de parole officielles maintiennent un horaire r\u00e9gulier\u00a0 en vue de restituer le \u201cfocus attentionnel\u201d de la population. Le \u201c focus attentionnel\u201c constitue la premi\u00e8re offensive facilitant la mise en place d\u2019un canal r\u00e9gulier entre la gestion ex\u00e9cutive et la population. Il a pour effet de g\u00e9n\u00e9rer une anticipation de l’audience et prendre place progressivement dans son calendrier quotidien. Je crois qu\u2019 il n\u2019est pas tard\u00a0 d\u2019\u00e9tablir cette \u201croutine de communication\u201d entre les officiels et la population en y incluant trois (3) aspects importants: des r\u00f4les pr\u00e9cis sont attribu\u00e9s, une fr\u00e9quence est maintenue et vulgaris\u00e9e, ainsi qu’une r\u00e9gularit\u00e9 disciplin\u00e9e. De tout ce qui pr\u00e9c\u00e8de, je formule mes propositions \u00e0 deux niveaux: Une logique qui permettrait de s\u00e9lectionner les visages pour la routine d\u2019information publique d\u2019une part, et\u00a0 l\u2019articulation de la mise en sc\u00e8ne pr\u00e9sidentielle dans cette ambiance d\u2019autre part.<\/p>\n\n\n\n

1- En premier lieu, je sugg\u00e8rerais au pr\u00e9sident de la R\u00e9publique, Jovenel Mo\u00efse, de d\u00e9signer une \u00e9quipe de trois personnes ( au moins une femme dans l’\u00e9quipe) qui se chargera de porter les messages et de maintenir les \u00e9changes dans\u00a0 des conf\u00e9rences de presse r\u00e9guli\u00e8res suivant une fr\u00e9quence pr\u00e9cise et permanente.\u00a0 Le style de communication devra \u00eatre conversationnel, clair, amical et progressif. Le choix de ces personnalit\u00e9s s’op\u00e8rera sous la base d’un d\u00e9coupage logique de trois (3) niveaux d’informations publiques.
– Une personne qui repr\u00e9sentera le visage de la Strat\u00e9gie. Elle pourra \u00eatre issue de la commission multisectorielle;
– Une personne qui informera sur les aspects techniques et proc\u00e9duraux. Elle doit \u00eatre un (e) scientifique, pr\u00e9f\u00e9rablement un (e) \u00e9pid\u00e9miologiste qui explique les derni\u00e8res donn\u00e9es, les interpr\u00e8te et les utilise \u00e0 des fins de planification et d\u2019anticipation;
– Une personne qui informera sur les dispositions prises sur le plan social en termes d\u2019accompagnement et d\u2019 incitatifs communautaires et \u00e9galement sur les questions essentielles d\u2019ordre discriminatoire et de stigmatisation.<\/p>\n\n\n\n

Les conf\u00e9rences de presse se tiendront  les lundi, mercredi et vendredi de 10 h am \u00e0 12h00.  Lundi constitue le premier jour de relance d’activit\u00e9s et de fait cr\u00e9e cette psychologie d’attente des grands \u00e9v\u00e9nements et faits divers de la semaine. Les journ\u00e9es ant\u00e9rieures aux conf\u00e9rences seront consacr\u00e9es \u00e0 collecter un ensemble de questions et de pr\u00e9occupations des journalistes, de l’opinion publique et m\u00eame des r\u00e9seaux sociaux, les regrouper en trois ordres ( Strat\u00e9gique, Technique et proc\u00e9dural, ainsi que social communautaire) et les adresser de mani\u00e8re pr\u00e9cise, articul\u00e9e et d\u00e9taill\u00e9e.<\/p>\n\n\n\n

2- En second lieu, je proposerais au pr\u00e9sident de la R\u00e9publique d’intervenir, dans un format de point de presse, tous les jeudis soirs (car vendredi laisse pr\u00e9sager une anticipation plus calme et festive qui annonce un d\u00e9but de week-end) \u00e0 8h00 PM en vue de faire le point sur les grandes orientations ex\u00e9cutives en mati\u00e8re de politiques r\u00e9actives et anticipatives. Il devra augmenter son capital d\u2019empathie en utilisant un d\u00e9cor moins ex\u00e9cutif – assis, chemise et cravate de couleur sombre (bleue pale, gris, etc.),  veste optionnel- Un discours direct, vrai, calme, ciblant les familles affect\u00e9es, le rapprochement avec le personnel de Sant\u00e9, les t\u00e9moignages de quelques m\u00e9decins ou autre personnel de Sant\u00e9, les efforts de support et de rassemblement des communaut\u00e9s, etc.<\/p>\n\n\n\n

Je ne peux m’emp\u00eacher de penser au pire pour les prochains jours. Voil\u00e0 pourquoi je reste convaincu que chaque effort d\u00e9ploy\u00e9 dans un sens progressif vers un meilleur leadership nous am\u00e8nera \u00e0 mieux planifier et prot\u00e9ger des vies. Si les humains sont \u00e0 l\u2019origine de plusieurs guerres et injustices, ils sont aussi capables d\u2019invention et d\u2019 empathie. Face au Covid-19, notre solidarit\u00e9 envers les uns et les autres, notre leadership participatif, de responsabilit\u00e9 et de service se r\u00e9v\u00e8lent \u00eatre le socle majeur qui nous permettra de g\u00e9rer efficacement les effets adverses.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ralph Emmanuel Fran\u00e7ois Aucune courbe de pr\u00e9diction et de projection scientifique des d\u00e9g\u00e2ts que Covid-19…<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[110,58,33],"class_list":["post-1404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-communication","tag-coronavirus","tag-haiti"],"yoast_head":"\nCovid-19: restituer "le focus attentionnel", un pari communicationnel n\u00e9cessaire pour 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