{"id":1147,"date":"2020-03-04T13:06:21","date_gmt":"2020-03-04T18:06:21","guid":{"rendered":"https:\/\/pappost.com\/?p=1147"},"modified":"2020-03-04T13:16:42","modified_gmt":"2020-03-04T18:16:42","slug":"comment-realiser-des-tests-de-gout-pour-vos-produits","status":"publish","type":"post","link":"https:\/\/pappost.com\/index.php\/2020\/03\/04\/comment-realiser-des-tests-de-gout-pour-vos-produits\/","title":{"rendered":"Comment r\u00e9aliser des tests de go\u00fbt pour vos produits\u00a0?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><em>Par Fr\u00e9d\u00e9ric Ch\u00e9restal<br>Sp\u00e9cialiste en Tourisme\/ Marketing<br><span style=\"text-decoration: underline;\">pierrefredericcherestal@gmail.com<\/span><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">La qu\u00eate du plaisir est\u00a0l\u2019un des facteurs influen\u00e7ant les d\u00e9cisions d\u2019achat chez les consommateurs. Cette qu\u00eate est intimement li\u00e9e au go\u00fbt du produit. Le go\u00fbt agit fortement sur la perception d\u2019un produit, d\u2019une boisson. Plus il est appr\u00e9ci\u00e9, plus les clients percevront votre produit comme \u00e9tant de meilleure qualit\u00e9. Dans le domaine industriel, la r\u00e9alisation de test de go\u00fbt est un outil tr\u00e8s utilis\u00e9 pour la d\u00e9termination des pr\u00e9f\u00e9rences de la client\u00e8le par rapport \u00e0 un produit. Cet article se propose de pr\u00e9senter les principales \u00e9tapes de la r\u00e9alisation d\u2019un test de go\u00fbt en Ha\u00efti, essentiellement dans l\u2019industrie des boissons\u00a0: eau, jus, produits lact\u00e9s, boissons alcoolis\u00e9es, energy drink, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>Mise en place de diff\u00e9rents \u00e9chantillons<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">La conception d\u2019une formule finale pour un produit passe obligatoirement par des phases pilotes, incluant la production d\u2019\u00e9chantillons. Cette \u00e9tape est n\u00e9cessaire dans tout processus d\u2019innovation et de production. En ce sens, il est n\u00e9cessaire de parvenir \u00e0 la cr\u00e9ation de diff\u00e9rents \u00e9chantillons, pr\u00e9sentant des caract\u00e9ristiques multiples, en termes de pourcentage d\u2019ingr\u00e9dients, de co\u00fbts et de dur\u00e9e de production, de go\u00fbt, etc. L\u2019ensemble de ces \u00e9chantillons doivent \u00eatre analys\u00e9s, pour le choix d\u2019une formule finale, devant \u00eatre produite industriellement, puis embouteill\u00e9e et commercialis\u00e9e. C\u2019est un choix sensible, difficile, mais n\u00e9cessaire. Le go\u00fbt de votre produit sera \u00e0 la base du degr\u00e9 d\u2019appr\u00e9ciation, du niveau d\u2019acceptation de votre produit par la client\u00e8le. L\u2019id\u00e9al est de parvenir au choix de deux ou trois sp\u00e9cimens sur l\u2019ensemble des choix offerts parmi vos diff\u00e9rents \u00e9chantillons. Des crit\u00e8res multiples (co\u00fbt de production, dur\u00e9e de fabrication, etc.) peuvent \u00eatre utilis\u00e9s pour \u00e9tablir ce premier tri. Dans un second temps, vous devrez identifier le plus clairement que possible votre client\u00e8le cible dans les points de vente\/ de consommation de votre produit pour organiser les tests de go\u00fbt.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"226\" src=\"https:\/\/i0.wp.com\/pappost.com\/wp-content\/uploads\/2020\/02\/ezgif.com-video-to-gif-1-1.gif?resize=480%2C226&#038;ssl=1\" alt=\"\" class=\"wp-image-1050\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>Qui est votre client cible et o\u00f9 se trouve-t-il&nbsp;?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">La r\u00e9alisation d\u2019un test de go\u00fbt est une simulation, se voulant parfaite, qui se r\u00e9alise le plus objectivement que possible. L\u2019id\u00e9e centrale est de faire son maximum pour reproduire le&nbsp;plus que possible&nbsp;\u00ab&nbsp;l\u2019acte d\u2019achat&nbsp;\u00bb et\/ ou \u00ab&nbsp;de consommation&nbsp;\u00bb. &nbsp;La r\u00e9alisation de ce sc\u00e9nario, en situation, aura un impact \u00e9vident sur les choix du client, prospect, face aux \u00e9chantillons. Id\u00e9alement, il faudra commencer par identifier son client cible. \u00c0 qui mon produit est-il destin\u00e9&nbsp;? Des facteurs sociod\u00e9mographiques (sexe, \u00e2ge, adresse, statut matrimonial, niveau de revenu, etc.) vont vous aider \u00e0 d\u00e9finir votre \u00ab&nbsp;client lambda&nbsp;\u00bb, \u00e0 qui sera adress\u00e9e votre questionnaire. Ensuite, il faudra localiser ce client, en trouvant id\u00e9alement le lieu o\u00f9 il ach\u00e8tera\/ consommera votre produit (ou un produit similaire) afin d\u2019organiser vos tests de go\u00fbts dans des lieux semblables (bar, restaurant, supermarch\u00e9, boutique, march\u00e9 public, etc.). La r\u00e9union de ces deux facteurs (client\u00e8le cible et lieu d\u2019achat\/ consommation) est essentielle pour la r\u00e9ussite de votre test de go\u00fbt. Il vous faut la bonne personne, au bon endroit pour mener \u00e0 bien cette op\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>R\u00e9alisation des tests de go\u00fbt<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">L\u2019organisation d\u2019un test de go\u00fbt est un exercice relativement simple, avec une bonne pr\u00e9paration et le soutien d\u2019une petite \u00e9quipe (3 personnes environ). Au fait, il s\u2019agit tout bonnement d\u2019une d\u00e9gustation, pendant laquelle vous aurez \u00e0 administrer quelques questions (3 \u00e0 5). Des points pratiques \u00e0 prendre en compte pour la r\u00e9ussite de votre test sont&nbsp;: 1. La disponibilit\u00e9 suffisante d\u2019\u00e9chantillons (\u00e0 la temp\u00e9rature appropri\u00e9e), 2. La distribution des \u00e9chantillons de fa\u00e7on anonyme (sans faire mention de nom, logo, bouteille, etc.), 3. L\u2019administration de questionnaire avec objectivit\u00e9 (en laissant au client toute la latitude pour exprimer ses id\u00e9es), 4. La ma\u00eetrise de l\u2019outil du questionnaire par les membres de l\u2019\u00e9quipe (qui vont s\u2019entraider et changer de r\u00f4le pendant la r\u00e9alisation du test de gout). Id\u00e9alement, il est conseill\u00e9 d\u2019\u00e9laborer le questionnaire et de l\u2019administrer dans la langue la plus maitris\u00e9e par votre client\u00e8le cible. Ce qui facilitera&nbsp;les commentaires et explications des participants. La dur\u00e9e optimale de ce type de test est autour d\u2019une heure (60 minutes). Une dur\u00e9e optimale pour bien g\u00e9rer des aspects fonctionnels de cette op\u00e9ration (maintien d\u2019une temp\u00e9rature id\u00e9ale pour des \u00e9chantillons, dynamisme des organisateurs, int\u00e9r\u00eat des participants, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Dans un contexte socio-\u00e9conomique difficile, avec une inflation autour du 20% et un taux de change de plus de 90 gourdes pour un dollar US, le lancement d\u2019un nouveau produit ou l\u2019extension d\u2019une gamme sera un choix d\u00e9cisif pour les entreprises ha\u00eftiennes. Et, le go\u00fbt revient comme l\u2019un des \u00e9l\u00e9ments les plus d\u00e9terminants des d\u00e9cisions d\u2019achats, dans les diff\u00e9rentes \u00e9tudes de march\u00e9 en Ha\u00efti. La d\u00e9termination du \u00ab&nbsp;go\u00fbt id\u00e9al&nbsp;\u00bb de votre produit passe par l\u2019organisation de recherche, dont des tests de go\u00fbt. Ce type d\u2019\u00e9tudes des consommateurs vous permettront de&nbsp;: 1. \u00e9valuer la performance de vos produits, 2. se positionner face \u00e0 la concurrence, 3. mesurer les \u00e9volutions du march\u00e9. Ce serait une erreur grave de rester dans vos locaux et d\u2019assumer les pr\u00e9f\u00e9rences de votre client\u00e8le&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Fr\u00e9d\u00e9ric Ch\u00e9restalSp\u00e9cialiste en Tourisme\/ Marketingpierrefredericcherestal@gmail.com La qu\u00eate du plaisir est\u00a0l\u2019un des facteurs influen\u00e7ant les&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,38],"tags":[36,78],"class_list":["post-1147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-marketing","tag-economie","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment r\u00e9aliser des tests de go\u00fbt pour vos produits\u00a0? - 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