{"id":1081,"date":"2020-02-22T20:06:49","date_gmt":"2020-02-23T01:06:49","guid":{"rendered":"https:\/\/pappost.com\/?p=1081"},"modified":"2020-02-22T20:06:56","modified_gmt":"2020-02-23T01:06:56","slug":"trois-techniques-simples-pour-fideliser-votre-clientele","status":"publish","type":"post","link":"https:\/\/pappost.com\/index.php\/2020\/02\/22\/trois-techniques-simples-pour-fideliser-votre-clientele\/","title":{"rendered":"Trois techniques simples pour fid\u00e9liser votre client\u00e8le"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><em>Par Fr\u00e9d\u00e9ric Ch\u00e9restal<br>Sp\u00e9cialiste en Marketing\/ Tourisme<br><span style=\"text-decoration: underline;\">pierrefredericcherestal@gmail.com<\/span><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Qu\u2019est-ce qui diff\u00e9rencie vos relations avec vos clients et le grand public\u00a0? Quels avantages particuliers offrez-vous \u00e0 votre client\u00e8le ? Que faites-vous pour emp\u00eacher vos clients d\u2019aller voir vos comp\u00e9titeurs\u00a0? Le questionnement pourrait se poursuivre \u00e0 n\u2019en plus finir. Cet article met l\u2019emphase sur la fid\u00e9lisation de la client\u00e8le, qui consiste en la cr\u00e9ation et l\u2019entretien de solides relations entre un client et une marque (ou des marques). L\u2019objectif de la fid\u00e9lisation de sa client\u00e8le est la poursuite d\u2019actes d\u2019achats r\u00e9p\u00e9t\u00e9s. Dans ce pr\u00e9sent article, le terme\u00a0\u00ab\u00a0client\u00a0\u00bb d\u00e9signe les \u00ab\u00a0grossistes\u00a0\u00bb ou \u00ab grands distributeurs \u00bb avec lesquels une entreprise op\u00e8re directement. Dans un contexte \u00e9conomique difficile, en Ha\u00efti, nous vous proposons trois techniques simples pour assurer la fid\u00e9lisation de vos clients\u00a0: offre d\u2019avantages financiers, cr\u00e9ation de liens sociaux, proposition d\u2019un appui structurel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>1.L\u2019offre d\u2019avantages financiers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Dans une \u00e9conomie aussi impr\u00e9visible qu\u2019en Ha\u00efti, une entreprise doit poser des actions concr\u00e8tes pour fid\u00e9liser sa client\u00e8le. Les dites actions sont, avant tout, d\u2019ordre financier. En effet, vous devez proposer \u00e0 vos clients des avantages financiers sur les achats et\/ ou commandes. Ces stimulants financiers peuvent \u00eatre de nature diverse\u00a0: achat \u00e0 cr\u00e9dit, avances sur achat, offre de rabais, etc. Les dits stimulants financiers auront, assur\u00e9ment, comme impacts le d\u00e9veloppement des op\u00e9rations de vos clients. Un tel appui financier offert \u00e0 vos clients fera de vous un partenaire l\u00e9gitime avec qui il aura int\u00e9r\u00eat \u00e0 faire affaire et \u00e0 se projeter sur le moyen et le long-terme. Au sein de votre entreprise, vous pouvez offrir (ou renforcer) ce type d\u2019avantages \u00e0 vos clients principaux, en tenant compte de l\u2019historique et du volume de leurs achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>2. La cr\u00e9ation de liens sociaux<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">L\u2019\u00e9motion joue un r\u00f4le fondamental dans tout processus d\u2019achat. L\u2019un des moyens les plus efficaces de tisser de solides liens avec vos clients r\u00e9side dans la cr\u00e9ation de liens sociaux forts. Votre entreprise peut se rapprocher des clients en cr\u00e9ant des liens sociaux. Certaines entreprises personnalisent les contacts avec la client\u00e8le. Les pratiques les plus courantes sont\u00a0\u00ab\u00a0les programmes de fid\u00e9lisation et les clubs\u00a0\u00bb. La cr\u00e9ation de \u00ab\u00a0clubs\u00a0\u00bb pour vos clients est l\u2019occasion de cr\u00e9er des relations avec et entre les clients. L\u2019appartenance au club prendra effet lors de l\u2019achat de produits ou contre le paiement d\u2019un droit d\u2019entr\u00e9e. Les clients faisant partie des dits clubs ont acc\u00e8s \u00e0 des privil\u00e8ges et avantages offerts par l\u2019entreprise\u00a0: visites p\u00e9riodiques de vos installations et locaux, programmes de formation et\/ou sensibilisation, offre de cadeaux en p\u00e9riodes de f\u00eates, mise en place de canal de communication particulier, etc. La cr\u00e9ation ou le renforcement des liens sociaux avec vos clients favorisera les \u00e9changes. En plus des rapports fonctionnels (achats, ventes, livraisons, etc.) le client aura l\u2019impression d\u2019\u00eatre membre de l\u2019entreprise, de faire partie d\u2019une communaut\u00e9 unie.\u00a0La cr\u00e9ation des dits liens forts, \u00e9motifs, est essentiel, particuli\u00e8rement en Ha\u00efti, o\u00f9 le facteur \u00e9motif joue un r\u00f4le fondamental dans bon nombre de rapports commerciaux, dont les d\u00e9cisions d\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>3. La mise en place de liens structurels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">En plus des avantages financiers et la cr\u00e9ation de liens sociaux, il est essentiel pour l\u2019entreprise de mettre en place des liens structurels avec les clients. Ces liens structurels consistent en des appuis logistiques et\/ ou techniques offerts aux clients. Concr\u00e8tement, il s\u2019agit d\u2019\u00e9quiper vos clients de dispositifs utiles capables de faciliter leurs activit\u00e9s. L\u2019appui structurel fait montre des avantages divers qui sont garantis aux clients&nbsp;concernant&nbsp;: le transport, la publicit\u00e9, l\u2019entretien des locaux, l\u2019investissement \u00e9nerg\u00e9tique, etc. L\u2019entreprise fournit des avantages \u00e0 sa client\u00e8le, afin de soutenir ses activit\u00e9s de vente, de favoriser l\u2019\u00e9coulement des stocks, de garantir l\u2019entreposage des produits, etc. Dans le contexte socio\u00e9conomique ha\u00eftien, en particulier, ces liens structurels vont grandement faciliter les op\u00e9rations de vos clients, particuli\u00e8rement ceux des quartiers populaires et\/ ou des villes de provinces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">La pi\u00e8ce tournante du processus de fid\u00e9lisation de la client\u00e8le reste la \u00ab\u00a0satisfaction\u00a0\u00bb. Cette derni\u00e8re est possible par la prise en compte des diff\u00e9rents besoins de la client\u00e8le (\u00e0 travers des enqu\u00eates p\u00e9riodiques, par exemple) et la mise en place d\u2019actions devant apporter des solutions concr\u00e8tes. Selon le principe de Pareto, 80% du chiffres d\u2019affaires d\u2019une entreprise est apport\u00e9 par 20% de la client\u00e8le. \u00a0La fid\u00e9lisation de la client\u00e8le passe par la cr\u00e9ation d\u2019un climat de confiance et aura deux impacts directs pour l\u2019entreprise\u00a0: augmentation des b\u00e9n\u00e9fices et cr\u00e9ation d\u2019une position de force face \u00e0 la concurrence. Bref\u00a0! Une strat\u00e9gie de fid\u00e9lisation en fonction de trois facteurs\u00a0: financiers, sociaux et structurels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Fr\u00e9d\u00e9ric Ch\u00e9restalSp\u00e9cialiste en Marketing\/ Tourismepierrefredericcherestal@gmail.com Qu\u2019est-ce qui diff\u00e9rencie vos relations avec vos clients et&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,38],"tags":[78],"class_list":["post-1081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trois techniques simples pour fid\u00e9liser votre client\u00e8le - Port-au-Prince Post<\/title>\n<meta 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